Puppy Stories

Selling Hope: New Fundraising Videos For Children's Healthcare.

How We Repurposed Existing Footage To Create a New Video Campaign During a Pandemic. You may recall the video campaign I produced last year for Propellant Media and Children's Healthcare of...
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CityScape Homes: Capturing the Allure of Intown Atlanta Living.

These Real Estate Videos Go Beyond Selling Individual Homes—They Sell an Idyllic Neighborhood Concept. CityScape is not your typical real estate developer. It's a socially-conscious company...
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How to Turn Customer Questions Into a Video Content Strategy.

If you're answering the same questions again and again, your customers are telling you what they want to know. One of the questions I get from video customers is 'What should I talk about in...
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Your Trade Show Got Cancelled. What's Your Marketing Plan B?

With Coronavirus Social Distancing, Large Gatherings Have Been Cancelled For the Foreseeable Future. That Doesn't Mean You Have to Stop Marketing. I've noticed a trend in the last few weeks....
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Social Distancing Doesn't Mean We Can't Create New Video Content.

In Spite of COVID-19, We Can Still Create Video With Little or No Person-to-Person Contact. The Coronavirus crisis is creating all types of challenges for brands and businesses. Including the...
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Instagram Videos: How to Optimize Your Posts For Maximum Impact.

To Make Your Instagram Videos Really Stand Out, Convert to a 4 x 5 Vertical Format. Here's How. I've written before about the advantages of social media videos. How they're the number one way...
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You Should Do More Content Marketing During the Coronavirus Crisis.

While Consumers Are Self Quarantining and Social Distancing, They're Craving Video More Than Ever. The Coronavirus outbreak has everyone on edge. People are stuck at home, working remotely, and...
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Could This Video Help Rid the World of Unsafe Drinking Water?

When I Heard This Breakthrough Idea For Purifying Drinking Water in Third World Countries, I Just Had to Get Involved. Unsafe drinking water is a MUCH bigger problem than most people realize.
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How to Shoot Documentary Videos That Connect With Viewers.

The Goal of a Documentary Video Is To Educate, Inspire, and Transform an Audience. Here's How I Do It. What's the secret to filming a great documentary video?  How do you tell a story that...
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How Video Can Help Your Company Improve Customer Experience.

Customer Experience Is About Creating Positive Interactions Between Brands and Consumers. Video Can Help. Think about all the different ways consumers interact with your brand. They buy your...
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Before Starting Your Next Video Project, Consider the 4 Ps.

The 4 Ps of Video Will Help Ensure Your Next Production Stays On Track, On Message, and On Budget. You've undoubtedly heard of the 4 Ps of Marketing. They're the four foundational elements that...
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Manufacturing Video: If 'How It's Made' Can Do It, Why Can't You?

People Are Naturally Curious About How Things Are Made. So Why Not Add a Factory Tour Video to Your Website? Are you familiar with 'How It's Made'? It's a TV series on the Science Channel...
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