Puppy Stories

Recruitment Marketing: New Work Launching Soon for Yancey Brothers.

I Wrote a Few Weeks Ago About OTT, or Over The Top Media, and Hyper Targeted TV Commercials. Here Are Examples. By airing commercials on streaming TV services like Hulu and SlingTV, marketers...
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ATC Income Tax: If Sequels Work for Movies, Why Not TV Commercials?

The Latest Commercials for ATC Are a Continuation of Last Year’s Story. ATC Income Tax is a tax preparation company based in Atlanta. I've been writing and producing TV commercials for them for...
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Social Media Videos: The Number One Way To Attract New Customers.

If You're Only Posting Videos On Your Website, You're Missing a Huge Opportunity for Building Business. Judging from the latest industry statistics, it's obvious that video is surging in...
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Which Is Better, Shooting With a Teleprompter or No Teleprompter?

Yes, We Have a Teleprompter, And Yes, You Can Use It To Shoot Your Video. But SHOULD You? Years ago, I was at a pre-production meeting with one of my clients. We were planning to shoot a...
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How OTT Media Makes TV Advertising More Targeted and Cost Effective.

Here's How Streaming Services Like Hulu and YouTube TV Make It Easier For You To Connect With Consumers.  Remember when television was considered a "broadcast medium?" I know, it's an old...
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How To Produce Your Social Media Videos More Cost Effectively.

There's a Really Easy Way To Get the Social Media Videos You Need at a Lower Price.  These days, it seems like marketers everywhere are producing social media videos. These are short, simple...
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Cause Marketing: How Video Made an Impact for the Podcast World Tour.

They Started Out Wanting to Promote a Good Cause, and Ended up Winning an Appreciation Award. I've written several posts about using video to promote causes and nonprofit organizations. Past...
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On-the-Street Interviews: Scenes From the Kirkwood Wine Stroll 2019.

It's An Annual Event Where Everyone Has a Great Time. And I've Got the Video to Prove It. Every year, the Kirkwood Business Owners' Association sponsors the Kirkwood Wine Stroll. It's a great...
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Which Story Is Right For Your Business? Here Are Seven to Choose From.

According to Christopher Booker, There Are Only Seven Basic Plots That Stories Can Tell. Have you ever gone to a movie and thought halfway through the story seemed kind of familiar? Or started...
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Check Out This Event Video: The 2019 Atlanta Beltline Lantern Parade.

After Designing a New Lightweight Rig For Shooting Event Videos, I Couldn't Wait To Try It Out. Event videos can be really difficult to shoot—especially when you have to carry a lot of camera...
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How To Build a Video Marketing Strategy to Increase Sales for Your Business.

Video Marketing for Business Has Become the Go-to Method of Boosting Engagement. There's No Better Time Than Now to Get Started. Video marketing for business has become so affordable that...
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Political Video: Using Storytelling and Narrative to Help Differentiate a Candidate.

Every Politician Has a Story Tell. The Secret is Telling It in a Way That Connects With Voters. Marketers often talk about authenticity—establishing a brand and telling memorable brand...
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