Puppy Stories

Instagram Videos: How to Optimize Your Posts For Maximum Impact.

To Make Your Instagram Videos Really Stand Out, Convert to a 4 x 5 Vertical Format. Here's How. I've written before about the advantages of social media videos. How they're the number one way...
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You Should Do More Content Marketing During the Coronavirus Crisis.

While Consumers Are Self Quarantining and Social Distancing, They're Craving Video More Than Ever. The Coronavirus outbreak has everyone on edge. People are stuck at home, working remotely, and...
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Could This Video Help Rid the World of Unsafe Drinking Water?

When I Heard This Breakthrough Idea For Purifying Drinking Water in Third World Countries, I Just Had to Get Involved. Unsafe drinking water is a MUCH bigger problem than most people realize.
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How to Shoot Documentary Videos That Connect With Viewers.

The Goal of a Documentary Video Is To Educate, Inspire, and Transform an Audience. Here's How I Do It. What's the secret to filming a great documentary video?  How do you tell a story that...
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How Video Can Help Your Company Improve Customer Experience.

Customer Experience Is About Creating Positive Interactions Between Brands and Consumers. Video Can Help. Think about all the different ways consumers interact with your brand. They buy your...
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Before Starting Your Next Video Project, Consider the 4 Ps.

The 4 Ps of Video Will Help Ensure Your Next Production Stays On Track, On Message, and On Budget. You've undoubtedly heard of the 4 Ps of Marketing. They're the four foundational elements that...
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Manufacturing Video: If 'How It's Made' Can Do It, Why Can't You?

People Are Naturally Curious About How Things Are Made. So Why Not Add a Factory Tour Video to Your Website? Are you familiar with 'How It's Made'? It's a TV series on the Science Channel...
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Cause Marketing: Why I Spent Another Cold, Sleepless Night In My Car.

Would You Spend the Night In Your Car To Help Fight Homelessness? I Did—And I've Got This Video To Prove It. If you're a regular reader, you may recall l shot a video last year called...
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Atlanta Podcasting: What Do Successful Podcasters Know That You Don't?

Check Out This Informative Panel Discussion Recently Filmed At Podcast Atlanta LIVE. Any regular reader of my blog knows about the growth of video marketing. I've written more than once about...
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Attorney Videos and Other Marketing Ideas For Growing a Law Practice.

What Marketing Tactics Drive Law Firm Success? The Data From a Recent Attorney Survey May Surprise You. Whether you’re an attorney looking to find more clients, or a marketing expert looking to...
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My Breakfast With Mayor Bottoms and the Atlanta Fire Rescue Department.

It Only Lasted an Hour, But Preparing For This Year's "Breakfast With Our Bravest" Required Weeks of Hard Work. I recently had the pleasure of sharing breakfast with Atlanta Mayor Keisha...
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How Smartphones and Mobile Video Are Changing the Buyer's Journey.

The Latest Buying Trends Make Digital Marketing and Mobile Optimization More Important Than Ever. Have you ever Googled a product while standing in a store, and watched a video on your phone...
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