Still Wondering If Video Is Right For Your Brand or Business?
Consider These Facts.
Whether you're a small business owner, a brand marketer, or working to promote an event or nonprofit, quite simply, you NEED video.
For several years now, video marketing has been the #1 tactic for telling stories, engaging audiences and building sales. Still need convincing? Here are 8 reasons why video should be at the top of your marketing plan.
#1. It's More Affordable Than You Think
While some production companies treat every video like a movie, there’s no reason why your business video needs a movie-size budget. With the latest 4K cameras and technology, high-quality videos can be produced without a large crew or truckloads of equipment. In fact, it’s become so affordable, many small and medium size businesses are producing more videos than their larger competitors, to help level the playing field.
And don't forget, unlike television commercials, online videos don't have media costs. You only pay for the cost of production.
#2. Video Is Popular
The sheer volume of online video is growing exponentially.
According to Wyzowl, 63% of businesses were using video marketing in 2017. In 2019, it's 87%.
And according to Cisco, online videos will make up more than 82% of ALL consumer Internet traffic by 2022—15 times higher than in 2017.
Perhaps most telling—according to Google, six out of 10 people prefer watching online video to watching TV. That's a huge shift from just a few years ago.
#3. Video Is Persuasive
Every media channel has its own distinct advantages. For video, that advantage is persuasiveness. Video combines moving images with sound, which makes it perfect for telling a story, or demonstrating a product.
According to Google, 50% of Internet users look for videos online before visiting a store.
In a Wyzowl study, 74% of people who watched a video to learn more about a product said they ended up buying it.
And according to sales data from Step2, the leading manufacturer of kid's toys, online video viewers are 174% more likely to convert than non-viewers.
#4. Video Drives Traffic
Every business owner and marketer knows the importance of organic traffic. Without a constant influx of new website visitors, you'll have no leads to nurture, and no new customers to convert.
Fortunately, video can help. Pages with video tend to rank higher in search engine results. That explains why 70 of the top 100 Google search results listings feature video.
One study found video drives a 157% INCREASE in organic traffic from SERPs.
According to Wyzowl, 84% of marketers say video has helped them increase traffic to their website. And 81% of marketers say video has helped them generate leads.
#5. Video Provides a Good ROI
Even though the average cost of video production has gone down in recent years, it's still perceived as "expensive" by many marketers. Still, according to Wyzowl's 2019 study, 83% of marketers say video gives them a good return on investment, up from 78% in 2018.
Of course, there are ways to produce quality video while keeping costs low. At Content Puppy, we call it Smart Production. You can learn more about it here.
#6. Video Increases Engagement
It's a proven fact—consumers spend more time on web pages, and websites, that feature video. According to one study, product videos on e-commerce pages increased pages viewed per session by 127%. Session duration increased 340%.
Increasing time spent on web pages can also help decrease bounce rate—resulting in higher Google page rankings.
This isn't just because consumers prefer watching videos to reading. It's because people absorb information better through video. Our brains are literally hard-wired that way.
#7. Video Improves Other Metrics
A lot of marketers don't realize that video can also improve other types of marketing. For example, email—just mentioning "video" in the subject line increases open rates by 19%.
Including video on a landing page increases conversion rates by 80%.
Tweets that include video get 28% more retweets.
And the most surprising: 41% of marketers say video has helped reduce support calls. People watching videos find the answers for themselves.
#8. It's Becoming a "Video First" World
In 2016, Mark Zuckerberg said, "We see a world that is video-first at the heart of all our apps and services."
What does that mean? It means Facebook changed their news feed algorithm to weight video posts heavier. And now, just a few years later, they're pushing video as a primary means of communication across their entire platform.
According to Hubspot, video as a content marketing format surged in popularity in 2016. In 2017, it became the top marketing tactic. In 2018, video for many marketers became their entire business strategy.
Video is transforming how brands market their products and how consumers shop.
Is your business ready?