Puppy Stories

Harry Hayes

The Power of Video: How To Improve Website Conversions and Sales Funnel Results.

The Popularity of Online Video Is Speeding Up the Buyer's Journey, and Kicking Sales Into Higher Gear. If you’re in sales, you know all about sales funnels—those pipelines for generating,...
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Sorry, But You Aren't the Hero of Your Business Video. Or At Least You Shouldn't Be.

  Too many business owners make the same mistake in their videos—they talk about themselves. Imagine you’re doing a video for your brand or business. You’re standing in front of a camera, the red...
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Sometimes Videos Need to Work Without Sound. Here Are Two Examples.

You're good on camera. You tell a great story. But none of that matters if your viewers can't hear you. As a video producer, I often talk about the importance of visual storytelling. That's where...
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Healthcare Video: An Amazing Story About Teaching Deaf Kids to Hear.

"Teaching Deaf Kids to Hear" May Sound Like an Exaggeration, But at the Auditory-Verbal Center, That's Exactly What They Do. A few weeks ago, I heard about a truly amazing non-profit...
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Why Did a Client 3,000 Miles Away Hire Me to Direct My First Video?

Believe It Or Not, It All Started With a Freelance Writing Project for Intel Microprocessors. People often ask me how I started directing YouTube videos. My first big opportunity came along...
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Event Marketing: How I Created an Event Video Weeks Before the Event.

One of the Perks of Being a Video Client Is Having Footage Available for the Next Project. Last year I created a TV campaign for Farmview Market. Located about an hour from Atlanta, in...
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5 Reasons NOT To Do Video Marketing For Your Business.

Considering All the Benefits of Video Marketing Today, Do These Objections Make Sense To You? I've written several recent posts about the effectiveness of video marketing. I've shown examples of...
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Fundraising Videos: Using Emotion to Fight Sickle Cell Disease.

When You're Telling Stories About Kids in Pain, the Best Approach Is To Let Them Do the Talking. Imagine for a moment that you suddenly wake up in the middle of the night. Your child is...
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Advertising or Content Marketing? Which One is Right For You?

Content Marketing Videos and TV Commercials Are Produced the Same Way. But They're Different in Tonality. Recently, I went to a networking event in Atlanta—a panel discussion about content...
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If You Aren't Doing Video Marketing Now, These Statistics May Change Your Mind.

  These Are Just Some of the Statistics I Presented at WordCamp Atlanta. I'll Cover Even More in a Future Post. Friends and clients sometimes ask me why I left my career in advertising and...
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How the GFMA is Bringing Fresh, Healthy Food to Low Income Neighborhoods.

    Hopefully, Their New Just Food Pop-up Markets Will Help Solve Georgia's "Food Desert" Problem. According to the U.S. Department of Agriculture, food deserts are defined as low-income areas...
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How I Helped Cupid Crew Deliver Joy on Valentine's Day.

An Amazing Nonprofit Called Wish of a Lifetime Handed Out 30,000 Roses in 300 Cities—And I Was There To Film Some of Them. We've all heard the old saying that it's better to give than to...
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