How Storytelling Can Make Social Media Posts More Effective.



A Facebook Video Is A Great Way To Tell Your Story in Social Media—But It Has To Be Short and Simple.

When Delightflow Duo performed at the Atlanta International Night Market, I got some incredible footage. Of course, that should be no surprise—you can't get more visually interesting than fire jugglers with flaming swords, hoops, batons and nunchucks. 

A Facebook Video About Fire Jugglers?

Recently, I was finally able to put that footage to good use. I created a Facebook video for Delightflow Duo—also known as Justin and Christy Conley.

Delightflow Duo is a fire juggling act based in Atlanta.They're such a cute couple. Quirky, but cute. It turns out Justin started juggling nunchucks seven years ago, and Christy specialized in flaming hoops. With so much in common, of course they ended up together. And now they've been married for two years.

The video is a mix of performance and interview footage. In a little over a minute, you get the excitement of their act, as well as a touch of their personality. 

Their website is here.

53 percent of consumers engage with a brand after seeing their videos on social media.

Social Media Videos Connect With Consumers

The key to an effective social media video is "shareability." They should be engaging to watch and short—usually 30 to 45 seconds in length.

Most importantly, they should make viewers want to share them with their friends.

Social sharing is one of the best ways for brands and businesses to connect with new customers.

Want to know more about social media video and see more examples? Go here.


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