Video Marketing for Business Has Become the Go-to Method of Boosting Engagement. There's No Better Time Than Now to Get Started.
Video marketing for business has become so affordable that businesses of all size—even small businesses—can utilize the full potential of video marketing. If done correctly, videos are a powerful medium that can enhance your business's digital and social media channels.
What makes videos such a lead magnet is their ability to tell a compelling visual story. It’s no surprise that videos are expected to account for over 80% of all internet traffic by the end of the year. There is no better time than now to get started.
Getting Started is Easy. Just Follow These Steps.
Here are several steps that will help you get started with video marketing for business:
Step 1: Define Your Audience
The first step with any new marketing strategy is to define the target market. You will need to know the exact audience your video is intended for so that you can bring in the right leads. You want to ensure that your videos are meeting an important marketing goal. You will have customer profiles already developed for use with your overall marketing plan, so be sure that you’re targeting your videos to that audience.
Once you have a target market, then it’s easier to determine what channels and social media platforms you’ll find them on.
Step 2: Make Sure Your Video Is Branded.
Every video you create should showcase your brand. Your digital branding is an integral part of creating videos, whether they are live or scripted videos. This is one of the main reasons why I highly recommend people who are new to videos hire a video editing service to help get this part right. The main goal is to deliver such a powerful message that your brand becomes memorable to the audience.
Step 3: Define a Clear Goal for the Video.
Each video should provide a message or solve a specific problem. There is bound to be a lot of videos that are all screaming for the attention of your target market. Your job is to make your videos stand out in this crowd. This is done by carefully developing a specific goal for each video you create and making sure that your title showcases that goal.
People who are searching for video care about one thing – solving the exact problem that they are having now. So, create videos that address specific issues that relate to both your brand and target market.
Step 4: Make Sure Your Videos Are Focused and As Short as Possible.
Successful video marketing for business hinges on videos that are focused and containing as little fluff as possible.
I’m not saying that you should create dry videos. Sprinkling in a bit of creativity is lovely! With that said, you want to keep your videos as short as possible. Most consumers are using their phones to access videos and answer questions on the fly, so they don't have time to watch long videos when they need a question answered.
Step 5: Transform Your Blog Posts Into Videos.
If your business has a blog, then it is a great place to find ideas for videos. You’ve probably done the research to make sure that each topic solves a specific problem, so transforming these into videos should be relatively easy.
This is where a lot of small businesses start because it’s a smooth starting point for video production. Just make sure that the blog post you are turning into a video is still relevant.