There's a Really Easy Way To Get the Social Media Videos You Need at a Lower Price.
These days, it seems like marketers everywhere are producing social media videos. These are short, simple stories—usually thirty seconds to a minute in length.
While some business owners simply shoot them on their smartphones, the vast majority prefer to hire a professional. That's where companies like Content Puppy come in.
Atlanta Decking & Fence Company
Here's an example. Atlanta Decking & Fence Company needed social media videos. They work with a local marketing expert, Sandy Barth, at High Profile Group.
Sandy asked me for my input on production costs.
"It's really simple," I explained. "The costs go down when you bundle more videos together."
Bundling is basically a volume discount. Instead of shooting one or two videos and calling it quits, we keep going, shooting ten or more videos in a single day.
By shooting and editing multiple videos as a group, time efficiencies kick in, and you end up getting your videos at a much lower cost per unit.
How Much Can You Save?
In the Atlanta Decking example, we shot for two days in and around their business. We ended up with 25 different videos (about half were for their sister company—Georgia Front Porch).
We didn't write scripts. We used customer questions instead—each video answered a different question.
Dave Tibbetts and Gary Zielinski really know their stuff, and were able to answer those questions off the top of their head, without a teleprompter.
Bottom line, we bundled 25 videos into one production, and saved Atlanta Decking about a third of what multiple productions would have cost.
Thanks again to Dave and Gary at Atlanta Front Porch, and to their marketing expert Sandy Barth!