These Are Just Some of the Statistics I Presented at WordCamp Atlanta.
I'll Cover Even More in a Future Post.
Friends and clients sometimes ask me why I left my career in advertising and started creating videos full-time. There are actually a couple of reasons, but the most important one involves "industry trends."
You see, the advertising industry has been changing for years. Media spending has been shifting away from traditional advertising, like broadcast TV, and toward digital marketing and YouTube.
This slide from the presentation illustrates my point.
This one trend is the underlying reason why video marketing has become so popular today.
Consumers Love Video
Consumers—especially Millennials—are watching less TV and spending way more time watching videos online.
For example, according to HubSpot, 45 percent of people watch an hour or more of video each day.
And according to Google, six out of ten people prefer watching online video to watching TV.
So if more consumers are watching online video, it stands to reason that marketers will figure that out, and start shifting their media spending to reach that audience.
And that's exactly what's been happening in recent years.
According to Cisco, by 2022, video will make up 82 percent of all consumer Internet traffic worldwide. That's 15 TIMES higher than in 2017—so obviously, the shift is happening even faster than expected.
Marketers Love Video
Just like there are statistics about consumers and video, there are plenty of statistics about video marketing. Both brand managers and business owners are using more video than ever before.
According to Wyzowl, 87 percent of businesses are using video marketing in 2019. In 2017, it was only 63 percent.
In their most recent study, Wyzowl also asked consumers how they prefer to learn about products and services, and video was the runaway favorite.
Over two thirds (68 percent) said a short video would be best—way ahead of text-based articles (15 percent), e-books (3 percent) and manuals (3 percent).
Isn't It Time You Used Video?
With so many brands and businesses jumping on the video bandwagon, it's getting to the point where you need video marketing just to remain competitive.
If video is something you'd like to explore for your business, give us a call. Schedule a free consultation. You'll be surprised at how affordable video can be.