Puppy Stories

How We Faked Rain to Make This Video Much More Dramatic.

Visual Storytelling Is One of the Most Powerful and Effective Tools For Creating Video Content. Why? Because according to HubSpot, content with compelling visual elements generates 94 percent more...
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Storytelling Science: Why Your Brain Loves a Good Story.

There's a Scientific Reason Why Storytelling Is Such An Effective Marketing Tool. Storytelling science is providing new insights into content marketing. Several recent studies have shed new light...
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5 Tips for Shooting Video Like a Professional Videographer.

Want to Create Video That Other People Will Watch? Check Out These Tips for Shooting More Engaging Footage. So, you want to be a videographer? Are you dreaming of that “I work while traveling”...
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Business Video Formats: Which One's Right for Your Business?

The Top 8 Business Video Formats. Because There are Different Ways to Use Video in Your Marketing. You're a business owner or marketer. You've made the decision that you need a video for your...
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How Storytelling Can Help Your Business Connect With More Customers.

Business Storytelling Can Be the Difference Between the Mundane and the Memorable. For some time, marketers have been moving away from the old-fashionied selling tactics of traditional TV...
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10 Things I Learned Editing My First Cable Show Pilot.

The Biggest Challenges I Faced Creating a Cable Show Pilot Wasn't During the Shooting. It Was the Post Production. A few months ago, I wrote a blog post called "10 Things I Learned About Cable...
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How I Turned a Beautiful Day at Lake Lanier Into an Effective Brand Video.

Creating a Brand Video Can Be Hard Work, But It Doesn't Have to Feel That Way.  There's an old saying—from Confucius, I think—that if you love what you do, you'll never have to work a day in your...
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10 Things I Learned Producing My First Cable Show Pilot.

Most of My Videos are Two Minutes or Less. Producing Long-Form Content Requires a Different Approach. Up until now, my video projects have been relatively small—web videos, mini documentaries and...
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In the Make-Believe World of Marketing, Can You Fake Authenticity?

 In the Past Five Years, Brand Authenticity Has Become One of the Most Misunderstood Concepts in All of Marketing. It seems like marketers everywhere are searching for "Brand Authenticity." It's...
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The Secret to Video Script Writing is Thinking Visually.

Are you interested in video script writing? If you're a content marketer, chances are you've started writing your own scripts. More companies than ever before are implementing content marketing....
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Documentary Video: How Three Atlanta Artists Painted the "Rise Above" Mural.

  Nearly six stories tall, this mural took five days, two cranes, and a whole lot of spray paint to complete.  A few weeks after meeting Atlanta artist Joe Dreher, I filmed a documentary about him...
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How To Build a Video Content Library For Your Business.

If You Plan to Post Video On a Regular Basis, A Content Library Can Help Provide Much-Needed "B-Roll." Video content is more popular than ever. According to new statistics from Hubspot, online...
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