In Spite of COVID-19, We Can Still Create Video With Little or No Person-to-Person Contact.
The Coronavirus crisis is creating all types of challenges for brands and businesses. Including the ability to communicate with consumers and customers.
As I wrote a few weeks ago, you should be doing MORE communicating right now, not less. Most people are stuck at home, and ready to engage. It's a good time for brands and marketers to reach out.
The question is, HOW can you create new content? How can you produce a video while sheltering at home?
Here at Content Puppy, we've slowed down a bit, but we're still open for business. And we're using a range of creative solutions to create new content:
- Editing existing footage, stock clips and photos
- Re-editing past projects for repurposing
- Shooting simple one-person interviews (from a safe distance)
We have an entire roster of VO talent ready to voice your scripts (from a home studio in most cases) so there's no need for personal interaction there.
And then, of course, there's small-scale production. That's still an option too.
A One-Person Crew
At Content Puppy, most of our projects are small scale. No large crews. I usually handle the lighting, shooting and audio all on my own.
During this crisis, that's even more of an advantage. We can keep costs down, as well as minimize contact.
Yet another production solution during the crisis is animation videos. We can work with graphic artists and designers to create the artwork, then do the rest in After Effects—all without leaving my home studio.
So if you need new content for your brand or business, give us a call. We'll figure out a solution for you, while staying safe at the same time.