If You're Only Posting Videos On Your Website, You're Missing a Huge Opportunity for Building Business.
Judging from the latest industry statistics, it's obvious that video is surging in popularity. Brands and businesses are using video marketing more than ever before.
But how—and where—are you using video? Are you leveraging it to its greatest advantage? What are the best practices for building business and increasing sales?
Think Beyond the Homepage
Far too many clients post a video on their website and call it a day. But that can limit a video's effectiveness.
Think of it this way: the world is a big place. Potential customers are everywhere. So why limit your sales pitch only to people who visit your website?
It's just like fishing. You have to go where the fish are.
So the best place to put that video is where most of the people are—in the world of Social Media, on Facebook, LinkedIn, YouTube, etc.
That's where you're most likely to be discovered by new prospects. And if you post the right video, it's where those new prospects can repost and retweet, and share the video with their friends.
The Best Way to Build Awareness
The process of lead generation begins with building awareness. That means introducing your product or brand to people who have never heard of you.
And the #1 way to achieve that is social media video. 93% of brands have gained customers that way.
It's also the best way to reach younger prospects. According to industry data, 53% of consumers engage with a brand for the first time after seeing videos on social media. But in that same study, 66% of Millennials engage with new brands that way.
Need More Statistics?
There are plenty more statistics about social media video. For example:
• Social Media Users are 40 TIMES more likely to share video than other types of content.
• 100 MILLION HOURS of video are watched on Facebook each and every day.
• YouTube has 5 BILLION video views each day, and is the #2 ranked search engine.
• 88% of marketers have found success posting videos on Instagram. 85% on Facebook. 84% on Linkedin.