Visual Storytelling Is One of the Most Powerful and Effective Tools For Creating Video Content.
Why? Because according to HubSpot, content with compelling visual elements generates 94 percent more views.
Of course, you won't get results like that editing a few stock photos together and calling it a day.
Visual Storytelling requires thought and creativity, and taking the time to actually storyboard out an idea.
What Is Visual Storytelling?
Quite simply, visual storytelling means relying less on words, and more on pictures.
The basic rule of thumb is DON'T SAY IT, SHOW IT.
Why simply describe a business when you can take viewers on a video tour? Why just talk about a product when you can demonstrate it on camera? Why simply describe what your employees do when you can actually show them building, creating, and doing?
It's Really More Than That
At Content Puppy, we believe Visual Storytelling actually goes further, beyond WHAT we shoot, to THE WAY we shoot it.
Every aspect of production can affect the end result.
From the look of the footage, to the use of slow motion, time lapse and other techniques, we do whatever it takes to make shots more interesting and help tell the story.
Fake Rain and Other Examples
The architecture videos for d+e could have been produced using still photos of the architect's work. Instead, we shot drone footage, creating dramatic aerial shots and sweeping camera moves. Time lapse footage showcased his bridge and building designs with dancing clouds and moving shadows.
Visual Storytelling gave those videos a bit of "wow" factor.
Our sales video for Georgia Front Porch incorporated Visual Storytelling too. One of the main product benefits of adding a porch or portico to your home is protection from the elements. The portico shields the front door from rain.
To demonstrate this on camera, we built a do-it-yourself rain rig with PVC pipe, sprinkler heads, and a garden hose. The rig was clamped to some light stands and raised 8 feet in the air, so we could control the amount and direction of the raindrops.
Without the rain, this story would have been much less effective.
Thank you to Peter Drey at D+E, and to Sandy Barth and Georgia Front Porch for the sales video project. And to the next door neighbor (and her kids) for running through the fake rain.